If you’re a personal trainer, strength coach or instructor looking to build your client base and make more money, you already know that you need to write great programs that get your clients results.

So I’ll spare you the spiel

No need to be a broken record and convince you of something that’s already been drilled deep into your mind

After all, you probably already KNOW that writing great workouts is the key that will allow you to deliver results, impact more people, draw in clients that are excited to work with you and build your training business income.

You’re probably already aware the fitness industry in the US alone is worth over $30 Billion Dollars and is expected to grow to over $160 Billion Dollars in the next 5 years…

Here’s What You Might Not Know

Even if you’re lucky enough to have a coaching business that is paying the bills (lucky you)...mastering the skill of programming can:

Increase your confidence

Once you know programming inside and out, the hours of staring at a blank screen being overwhelmed and wondering what the heck you’re going to do with these people turns into minutes of inputting exactly what each client needs and knowing it’ll deliver the results they’re seeking.

Significantly boost the number of clients you have

As more and more people start having better transformations, they’ll train with you longer and start referring you more business. Other people will see the results you're producing and will seek you out rather than having to chase them down or wear them out with traditional sales tactics.

Draw more clients that you’re excited to work with

We all have or have had those clients that we kinda wish we didn’t. By mastering programming, you’ll design workouts that will draw the exact people that are excited to train with you and vice versa.

Help branch easily out into online training

If you’re consistent and confident in your programming, you can easily replicate your results for your clients no matter where in the world they are giving you the freedom to move completely online or deliver a hybrid in-person/online business

Generate consistent, reliable income

Mastering programming puts you in complete control of your profits. You’ll no longer have to rely on hustling for clients or teaching all hours of the day in order to get paid. Instead, you’ll bring in predictable and sustainable revenue to enjoy your career and life.

Give you more free time

Working split shifts, working at multiple facilities, working holidays and weekends does not need to be the norm! When you deliver great programs and great results, you can build a sustainable business at 1 location while working a normal 40 hour week.

Even though the reasons to become great at programming are obvious, the path to doing it successfully IS ANYTHING BUT

So where the heck do I start?!

Perhaps you’ve watched some Youtube videos, read some books or looked at what other coaches are doing for their workouts.

You’ve played around with different exercises, workout splits and have tried experimenting with yourself and your clients.

But even with the best of intentions, most coaches get trapped in a cycle of doubt 

Here’s why most coaches think that becoming great at program design is out of their reach

It’s hard! Without a super clear, step-by-step process, most coaches get completely lost. There are so many aspects of training - sets, reps, how to progress clients, periodization, percentages, exercise selection, exercise order….there’s a lot to learn.

They fall victim to paralyzing self doubt, try to smash different programs together into something they can give their clients and wonder if they can really deliver results 

Here’s why this is irreversibly crippling

As someone that’s already busy with clients to serve (hopefully), a business to build and maybe even a side job to get to, you literally can’t afford to dabble with learning how to program.

It’s too easy for coaches to stumble, lose clients and quit their careers

Therefore, delivering fantastic programming is one of the few things you NEED to get right the first time.

And luckily for you, there are actually VERY FEW people out there doing it right

In all likelihood, your competitors have failed in delivering a truly great experience, or give their clients something that is really ineffective and rely on their sales skills to keep them afloat instead.

Which means…

Even if you’re late to the party, there’s still a golden opportunity for you to jump in, master this skill, deliver workouts that your clients love while providing them the results they want and build a business that you’re proud of.

That is… if you can avoid the same mistakes that most coaches and studios are making.

The 4 Reasons Most Coaches Flop

(and how to guarantee you won’t)

Reason 1 - Not Knowing When Or How To Progress Clients

Look, I love what crossfit, f45, orange theory, and other bootcamp/boutique approaches have done for the fitness industry. They get a lot of new people excited to workout and they see some good initial results. Many coaches have experienced the same thing - they give clients fun workouts that helps them lose those first few pounds and lift more weight  

But here’s the thing: your new clients can do literally anything and they will see results. They’ll lose fat, gain muscle and become more athletic all at the same time. It doesn’t take much programming knowledge to give people results at this stage  

But once clients get past those newbie gains, they suddenly have a much harder time progressing. They’re stop seeing results  

And this is because you must train them differently! 

They need more progressed workouts to match their more progressed status as clients  

And this is HUGE to building your business. A lot of clients fall off training once they get out of that initial newbie phase because they stop seeing the results. But if you keep matching their workouts with their ability levels, they’ll continue to progress and they’ll stay around forever.

Reason 2 - Pursuing The Wrong Continuing Education

You get your your cert, you start training clients, then it hits you

“There is SO MUCH that I still have to learn!”

I felt this keenly when I began training. I had an accounting degree and a math background, not exercise science!

And, frankly, if you’re not continually educating yourself, you have no business training people.

But far too many coaches, myself included, make the mistake of thinking that more certs or more letters after their name means they’ll make more money.

And this is so far from the truth. In my 10 years of training, not once has a client ever asked me what my certs or qualifications are. Ask any coach that has been training for a long time and they’ll all tell you the same thing. Clients simply couldn’t care less what certs you have.

The only thing clients care about is if you can help them get results. Can you really get them where they want to be?

And once you master your programming skills, once you master the skill of delivering what they client needs, you’ll know you can deliver those results

Reason 3 - Starting From Scratch Every Single Time

One giant mistake a lot of coaches make is agonizing over each piece of each workout, wondering what they need to fit in this month. Then they do it again and again for each client, spending hours upon hours on their programming.  

What’s worse is they have no long term view for their clients, no direction of where they’re headed  

Knowing how to create templates for your clients that look ahead 3, 6, and 12 months at a time are incredibly powerful for you and your business. 

You’ll save yourself hours of time while producing even better results for your clients because you’ll have a system that has a clear, concise direction 

Reason 4 - Focusing On Sales Instead Of Results

At the end of the day, training is a sales job - no clients means no money!

Most places that you start out as a trainer focus exclusively on your sales skills - how to overcome objections, asking tie down questions, asking for the sale 7 times, “buy or die” mentality, sales rehearsals, etc.

And as someone that changed careers from being an accountant, I struggled with sales for a long time (seriously, my manager asked me to open and close a door several times “just to see if I could close anything!”), when you master programming, you become confident in your ability to deliver results.  

This turns into a powerful feedback loop. As your results and confidence increase, more people will seek you out and sales becomes as simple as asking:

“Would you like to train 3x per week or 4x per week?”

No objection busting, sales scripts or tie down questions needed

Here’s what a lot of people don’t know about the fitness industry…

Even though the fitness industry is MASSIVE and quickly growing - it's not an evenly distributed one.

A few people will get a HUGE piece of the pie, while many others fizzle out.

And the main reason for this, as you've likely seen by now, is that while the barriers to entry are relatively LOW…

… the barriers towards LONG TERM SUCCESS are fairly high.

But as long as you can avoid the biggest blunders that sink most would-be coaches, the path is paved for you and a long term, sustainable and profitable training career

One that allows you to make a larger impact, achieve more freedom and create more income

The key ingredient to all of this is a programming system that gets results

And with your permission, I'd LOVE to show you that system